TargetCast inside
Built for Strong Independent Agencies
- Consumer and media research
-
Primary, syndicated, competitive, new media, forecasting
- Media planning and optimization
-
General market, digital, multi-cultural, direct response and guerrilla tactics
-
Digital includes display, video, sponsorships, SEM, behavioral targeting,
performance based
- Media buying
-
General and direct
-
Optimization including inventory allocation and management
-
Content management and distribution
- Measurement and analytics
-
Post buy and Audits
-
Awareness, sales and brand metric modeling
- Digital specialties
-
Web management, ecommerce and social
-
Digital creative